ASICS is a shoe company that originated in Japan in the mid-20th century. Since that time ASICS has grown into one of the most successful running shoe companies in the world. ASICS running shoes are popular among long-distance runners, track athletes and walkers. The ASICs running shoe continues to grow in popularity every year. ASICS running shoes are affordable, typically ranging from $75-$100.

The ASICS running shoe is known for its cushioning, stability and motion control features as well as a moderate to high price per shoe. ASICs running shoes are popular among recreational and competitive long-distance runners who desire a lot cushioning and support during their training runs. An ASICS running shoe is almost always equipped with their patented gel technology that is located within the heel of the shoe.

They heel technology helps provide the cushioning that the ASIC running shoe is known for. ASICS running shoes are popular among athletes who are prone to lower leg injuries such as shin splints. Wearing a cushioned shoe will help alleviate pain and stress that occurs after running or working out. Most running injuries can be solved by wearing a cushioned shoe with a small to moderate amount of motion control. Most athletic coaches will recommend an ASICS running shoe to their athletes in an attempt to reduce injuries that can occur throughout the season due to impact and stress from the pounding of long distance running.

The GEL-Kayano running shoe is one of ASICS most popular models and has been sold successfully for a number of years inn the US and European markets. The GEL-Kayano model is available in three unique color combination. The first is black and silver, the second color option is white and blue, and the third is an exotic orange and white combination. The GEL-Kayano is sold for $95 so it is an affordable model.

There are lots of ASICS running shoe models that are available in Japan, but not available in the United States or European markets. This has resulted in many Japanese runners selling certain ASICS running shoes to United States and European runners, coaches and entrepreneurs who resell the shoes on the internet for a hefty price.

ASICS marketing officials have taken notice to this reselling trend and are examining which type of ASICS running shoe would sell the best in the United States and European markets that are not currently offered in those countries. Many popular types of ASICS running shoes that are resold to the US and European markets are lightweight minimalistic racing flats.

Minimalistic running shoes are currently very successful in the United States and while Japan has numerous models of ASICS running shoes that are minimalistic in nature, the United States does not have an ASICS model that covers that running shoe niche so US runners are paying excessively high prices on the internet. Minimalistic running shoes from Japan can be sold to US runners for as high as $400.

ASICS is currently developing a minimalistic running shoe specifically made for the United States market in hoping of cashing in on the trend of the minimalistic running shoes. Currently, Nike and Vibram Five Fingers have a stranglehold on this running shoe niche, but with ASICS entering the market customers may be running in a new minimalistic ASICS running shoe soon. While the new and lightweight ASICS running shoe has not been unveiled to the United States market yet, if the running community reacts like it did in Japan, ASICS will be launching itself as the premiere shoe company in the United States soon.