Generating mortgage leads free not only provides exclusive leads that no one else has access to but saves the purchase of expensive leads from lead companies that sell the same leads up to six times. Competition for leads is totally eliminated! The marketing system is 80 – 95% automated after the initial setup.

This system requires knowledge of Internet marketing. If Internet marketing is a new frontier for a mortgage professional the system can be set up by a company that specializes in generating leads. The four steps used to generate mortgage leads free are:

1. Develop an information product with valuable first mortgage or refinancing information to give to prospects.
2. Capture the prospects contact information in exchange for the information product.
3. Contact prospects at least once per week with more unique information.
4. Continue generating mortgage leads free through article marketing.

After the initial setup the system will automatically generate mortgage leads free except the cost of hosting and article marketing. Article marketing can be outsourced to experts if the mortgage professional cannot or will not complete the tasks necessary.

Most Internet users are looking for free information to solve problems. A first-time home buyer or someone looking to refinance knows they can get information on the Internet without direct contact with a lender. The mortgage professional would like to capture these mortgage leads free if possible.

You will create a short report to give away on mortgage options. The report will be full of up-to-date information that will relieve their uncertainty in buying or refinancing a home in this present economy. Their perception of you as a mortgage lender will change in two ways:

• You will be perceived as an expert that knows the mortgage industry.
• Their trust in you will soar because you were willing to give them information in exchange for their first name and email address.

If writing a 5 – 10 page report is not doable the report can always be outsourced to a ghostwriter through websites such as guru.com or elancer.com. Make an outline of what needs to be included in the information product. The chosen writer will present a report that will “wow” the prospective clients. This should not cost more than $35 – $50. A nice cover will increase the “wow” factor.

Another part of generating mortgage leads free is capturing the prospect’s first name and email address through a squeeze page. There are free squeeze page software programs online. The autoresponder you choose may also have squeeze page software included. Setting up a squeeze page is another service that can be outsourced to an expert.

A first name and email address is the most you should require in exchange for the free report. These two items give you enough information to keep in contact through the mortgage leads free system.

You will keep in touch with prospects through an autoresponder. It is set up to automatically deliver more valuable information at least once per week or more. This keeps your name in front of the list of prospects so that when they are ready to speak to someone about their mortgage needs you will be the first person they contact.

Tips about mortgages are the best advice to give. They won’t take long to write or for the recipient to read. The prospect will appreciate the emails in the mortgage leads free system for their brevity and information. Then decide how often to schedule each email.

You’ll need to keep the lead-generating funnel full of prospects. Article marketing has proven to be an effective way to keep people ordering your free report. You can outsource article writing and submitting tasks to experts if necessary.

This system will take time to set up and won’t replace the present lead system immediately. This system will provide valuable information to future clients over several weeks. The free report and emails include your contact information. This system of generating mortgage leads free helps to develop trust in your future clients. The best part about using this system is the minimum time and money it takes to get started today.